March 28, 2008
Converting Traffic
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If you want to earn money online, you will need high volumes of traffic to your website in order to increase your sales. If there is no traffic to your website, then you will not make any sales and you will not succeed in your goal to earn money online. No matter what product or service you are selling online, it is important for you to advertise your website so that you get some traffic and increase your chances of making sales.
How can you increase your online sales and successfully earn money online?
Building and mainting a list is important if you want to earn money online. Once you have developed your customer list, the key to being able to send follow-ups to your customers is an auto responder program. Using an auto responder, you can create a series of personalized emails which can be sent to your customers automatically after they have subscribed to your newsletter or after they have bought from you. Studies have shown that it takes about 7 contacts before a sale is closed. Following up with your prospects will therefore also increase your sales.
Have your own affiliates marketing your products for you if you want to increase the amount of money you earn online. It is important for you to set up an affiliate program and recruit other websites to become affiliates promoting your products.
Write reviews. Writing reviews about the products or services which you are promoting is one way you can use to get traffic to your website and increase your sales, and earn money online. You can post these reviews on your website, in articles, in your newsletters or any other relevant websites that accept product reviews.
Write and distribute articles to increase links to your website and increase search engine popularity of your website. This is one of the most effective ways of driving traffic to your website which can help you successfully earn money online. You must include a link to your website in the resources or authors box.
If can afford it, you can also use some paid services where your article is distributed to many directories. The more articles you write the more links you create that point back to your website. More traffic, more sales!
Have your website URL in your signature in relevant forums. This is a free and effective marketing technique, where you can advertise to targeted potential customers. It is a good idea to participate in relevant forums, and you must have your signature with your URL. This is targeted advertising that can help you earn money online easily.
Use a blog. Blogging is one of the very popular and effective ways of boosting your websites position in search engines and earn money online. You will need to create a blog and link it to your website. This will enable you to create discussions on the blog about the products you are selling. Busy and active blogs get indexed by search engines quickly, and this will help you get traffic to your website.
Create back-end products. Some studies have shown that once a customer has already bought from you, he will be more willing to buy from you again than another new customer. Backend products are simply other products you can offer to your existing customers after they’ve made their initial purchase. Because you know what they have already bought from you, you should have a good idea of other things your customers would likely buy. Think about a sub-niche in your niche.
By simply following some or all of the options outlined above, and you will soon see an increase in the traffic to your website. The more visitors you get to your website, the more sales you make. You can successfully earn money online following these tips.
Jeff Casmer is an internet marketing consultant with career sales over $25,000,000. His “Top Ranked” Work at Home Directory gives you all the information you need to start and prosper with your own Internet Home Based Business.
March 27, 2008
Converting Traffic
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Picture this: Your prospect has just learned about one of your products or services, and is now ready to buy from you. How you handle the next critical step can make or break the sale.
Always keep in mind that most consumers are understandably wary. They won’t hesitate to abandon an intended purchase if they encounter doubts or inconvenient snags in the process.
I invite you to do a bit of honest self-examination when considering the following tips, since problems in this area may be costing you dearly in lost sales, right this very minute.
Acting to improve on what you discover could very well help boost your sales immediately.
1) How Easy Is It for Your Customers to Access Information Needed to Buy From You?
a) For example, does the design of your web site make it hard to navigate, or is the information needed to complete a transaction within easy access to your customers, with minimal mouse clicks?
Poor navigation is but one of many, many different snags that hinder web site sales. Problem is, most site owners, designers, and webmasters don’t realize how much more a site could sell, if it were only more user-friendly.
b) While you may wisely reduce the amount of repetitive customer service issues by answering questions through a F.A.Q., (an acronym for Frequently Asked Questions) etc., some prospects may yet have additional questions not covered in it.
Do your prospects have a way to contact you to have such questions answered, and do you have an efficient system in place for answering them, promptly and efficiently?
Is the form of contact convenient to your prospects?
2) What Forms of Payment Do You Offer Your Customers?
a) Do you require your customers to send payment to you by check, cash or money order only via regular postal mail? If you’re selling online and not accepting credit cards, you’re likely losing many sales.
b) What types of credit cards do you accept? Virtually any type of business can increase sales by accepting payment by Visa and MasterCard.
But even businesses already accepting Visa and MasterCard may still be losing sales by not also accepting Discover and American Express (especially in the U.S.), as well as PayPal.
True, Visa and MasterCard encompass the vast majority of all credit card transactions. But there are many consumers who instead prefer to use Discover or American Express.
Do you want their business? If so, your existing merchant account provider is most likely equipped to easily get you set up to accept them.
3) How Easy Do You Make It for Customers to Submit Payment?
a) Suppose that you do accept credit cards. Even though the risk of online credit card fraud has been greatly exaggerated, and isn’t necessarily more risky than offline transactions, many consumers are concerned about submitting their credit card data online.
With this in mind, in addition to being equipped to accept online credit card orders through a secure server, do you provide alternate ordering options for those who hesitate (or refuse) to order online by credit card?
What about options to order with check, money order, or credit card, by phone, fax, or postal mail?
b) Is your online order system simple to understand and use, even for the most inexperienced users, or are they inconvenient and confusing? How do you know?
“Shopping cart abandonment” is a term used to describe when a would-be online customer abandons, or bails out of, an online order form or shopping cart, before completing an intended purchase.
Beware that this commonly overlooked problem robs Internet merchants of billions of dollars in lost sales each year, and that the selection and design of your online order system has a major impact on your profits - for good or bad!
c) Do you work hard to eliminate guesswork for customers, provide complete order details, and guide them simply and gently through the ordering process?
Remember: Any extra hoop you require prospects and customers to jump through is an extra obstacle in the way of a sale; another potential reason to change their minds about buying from you.
If there’s one thing I’ve learned, it’s that there’s always room for improvement - in every business in existence. So don’t feel bad when you find them in your own business. I guarantee you they exist; you just may not be aware of them yet.
Unfortunately, there’s not enough room in this article to cover all the obstacles possibly hindering your online sales, of which there are at least hundreds!
But the basic lesson behind the above tips is this: Make it as easy as possible for customers to do business with you. The easier you make it, the more likely they will.
Marty Foley’s site at ConvertMoreTraffic.com helps web sites generate more traffic and turn more of it into buyers, leads, and higher profit! Check out Marty’s free e-courses for boosting online profits: http://ProfitInfo.com/e-courses
March 27, 2008
Converting Traffic
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A common myth is that the best way to sell more from a web site is to increase traffic. While it’s certainly true that no site can succeed without traffic, and increasing it is a good thing, it’s not the most efficient, least expensive way to crank in more sales from your web site.
A smarter approach is to increase the value of existing site traffic, by boosting conversion rates.
If your web site exists to make you money, its success largely hinges on how well it motivates visitors to act. Really, what good is even a million visitors to your web site per day, if it doesn’t effectively prompt enough of them to take the action(s) you want them to take?
“Conversion rate” is a very simple measurement of this, referring to the percentage of visitors who take a desired action.
For example, if 2 out of 100 visitors buy, you simply divide 2 by 100 to calculate the conversion rate, which in this example is .02, or 2%. This is about average for most sites, although some enjoy much higher conversion rates (which you should aim for).
“Conversion rate,” “conversion ratio,” and “response rate” are all similar terms used to guage how well a site motivates visitor action. “Sales conversion rate” is also similar, although it more correctly refers to just one type of visitor action: purchasing.
Desired visitor actions may include - but are not limited to - purchasing, subscribing, registering, initiating a lead or inquiry (by email, phone, etc.), downloading a product sample, clicking a link to another page in the sales process, visiting another site through an affiliate link, etc.
Don’t Overlook Potential Sales-Killing Bottlenecks
When seeking to boost conversion rates, don’t myopically focus only on your sales letter, as many do. Other areas of your site can also have a major impact on conversion rates. Especially online shopping carts or order forms.
If you focus solely on your sales letter and neglect other areas of your site, you could be overlooking sales-killing bottlenecks that are costing you dearly!
Benefits of Boosting Web Site Conversion Rates
By improving conversion rates, your web site will generate better results, without spending more time or money to increase traffic. For example, with the same level of existing traffic, better conversion can reward you with:
More leads.
More subscribers.
More initial sales.
More repeat sales.
More repeat visitors.
Reduced web site and shopping cart abandonment.
Happier visitors and customers.
Less business lost to competitors.
Greater market share.
Greater credibility with your target market.
More positive word of mouth.
Reduced customer acquisition costs.
Reduced customer service costs.
Greater lifetime customer value.
Similar benefits can be gained in email marketing. Improved conversion brings greater profits - from the same size subscriber list.
What’s more, resources invested in improving conversion usually bring longer lasting results than those invested in building web site traffic or email list size.
Marty Foley’s site at ConvertMoreTraffic.com helps web sites generate more traffic and turn more of it into buyers, leads, and higher profit! Check out Marty’s free e-courses for boosting online profits: http://ProfitInfo.com/e-courses
March 27, 2008
Converting Traffic
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Why use an Autoresponder? At first glance it’s easy to recommend using it to have your email answered when you advertise a product or service. It saves you from having to answer every email personally when all you want at this point is to get the visitor’s name and email. The autoresponder takes care of this, sends back a confirmation email and continues with whatever is needed.
But of course there are many more opportunities to fully take advantage of the unique features of an autoresponder. Here are some but I am sure that you can find many more by using your creativity.
Publish a newsletter. Your names and emails will be captured, the confirming email sent back and the newsletter mailing will start. Not only will the emails go out at whatever schedule you set up and you should be able also to send a one time broadcast whenever you want.
Publish a newsletter just for your affiliates. You would be able to keep them up to date with tips, advice and promotional materials. This will help you make more money.
Create a mailing list so you can let subscribers know when you have something new to offer them in a particular area. It might be a list where you send information on new products, or recommendations you have for new sites, or reviews on various sites or programs: whatever interest those subscribers may have. You wouldn’t be sending out follow-ups regularly but just when you want to keep them up to date.
Offer an internet marketing course in an area with which you are especially familiar. Write good content and don’t emphasize advertising as you want the subscriber to come to value you as an expert, where he can come to you for advice. Writing articles is an option too.
To gauge opinion on your mailings, send out a survey or a contest. Get the subscriber involved. He will become a more valued partner. Add a link page where you should include one or two of your ads.
I’m sure you can come up with many more ideas. This is just to get you started. The more you use them the easier it will be to find new uses.
Let me briefly mention that choosing an autoresponder should not be too difficult at first. Possibly your hosting website may have one. I say that because it’s not really until later that you will want to compare all the features of various ones so you can fully take advantage of the different features.
Free ones could be a good start until you become more experienced, but there are disadvantages to those because many put other people’s ads on your emails or they may not allow you very many leads. But if money is short it’s an option and you can research paid ones as you go along. You will then be better prepared to choose. But that is a subject for another time.
Nancy Stetson. She uses the programs on her website to show the beginner on the internet how one can begin with no experience and little money. Visit her
at
March 27, 2008
Converting Traffic
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You have built an email opt-in list of hundreds, maybe even thousands of names, email addresses, phone numbers. You gave out bonuses, tediously composed a series of seven follow-up emails, sent the opt-ins to your sales page. You made a few dollars, sold way less than you expected, and to make matters worse, your tests and tracking show that most of your emails are not even opened, let alone read. People are unsubscribing as fast as new ones are signing up.
What happened? You were made to believe that marketing via targeted email opt-in lists and composing a sales page is all that is needed, and the money will start rolling in. Apparently, something is still missing.
Think about how, where and why YOU buy what, and from whom. Very specific steps have to be happening in order for a potential customer to become a possible customer and finally a definite customer. The ultimate goal is, that your opt-ins become repeat customers.
First step: Does your product provide the solution to the problems your opt-ins have? Put yourself in the shoes of the people signing up on your email opt-in squeeze page. Could they be submitting their contact information simply to receive the freebie? Does your squeeze page give visitors a clear understanding of what your product offers and what problems it can solve? If you were them, would YOU opt in?
Second step: Assuming that your email opt-ins did sign up, because they think your product might be a solution for their problems. Now it is up to you to prove to them, that indeed, your product is the best, the only, solution. You must establish a level of trust between your potential customer and you, as the person who can help them. What makes your product better than that of the competition? Can they call you and ask you questions about the product? If you are not selling your own product, can you refer your potential customers to the maker of the product? Is he/she available to answer questions? Would YOU buy the product to solve their particular problem?
Third step: Making the sale. You have established a relationship of trust with your possible customers. The product will at this point be selling itself. No selling gimmicks, no sales-pitch is required from you. The customer is by now convinced that she/he must have your product. And the beautiful part is, that you now have a customer who trusts you and will purchase again and again, provided you keep delivering solutions to their problems.
You can accomplish the above-listed steps with conversations or exchanges of email, without putting pressure on your opt-ins or on yourself. The conversations focus on their problems and how your product can help them. Keep remembering what it feels like to you, when you are exposed to a sales pitch. It probably makes you want to run. So why would your list of people not want to run, in other words unsubscribe from your list, if they feel the sales presure? Focus on their problems and the solution you have with your product or service, and they will gladly purchase from you.
In summary: You don’t need a list of tens of thousands. It is much more important to establish a relationship of trust, between you and the opt-ins to your list. Selling then becomes easy, fun and financially rewarding, after you have been marketing to a targeted group, and built your opt-in email list.
C. Perrin has been a small business owner for four years and active in internet marketing for the last two years. Find out how you can learn to convert your opt-ins to paying customers at
March 27, 2008
Converting Traffic
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Establishing your own E-commerce site is not like what it used to be. There is thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.
We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.
It is common knowledge that without traffic we have no business. Like any business, without any customers you don’t get sales. Web site traffic represents all the people that get a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.
Nobody puts up an E-commerce site that doesn’t expect profit. We have a startup capital that needs to be regained. With consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your web site traffic would optimize your chances of making the best out of it.
Making Money out of your Web Site Traffic
The best and most proven method of making a profit out of your web site traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.
Generating web site traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your traffic flow.
So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable business, in a sense that a good traffic flowing site is easily convertible to profits. Basically web site traffic equals profits. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.
When you have good web site traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.
This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more web site traffic you generate and the more clicks that happen would spell to more profits.
Affiliate Programs
Another method of monetizing your web site traffic is affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.
The basic idea is, web site traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.
When purchases are made by customers that were led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your web site traffic without the actual need of carrying or promoting a certain product.
There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your web site traffic and make your site a good profit earner.
Get many traffic generating and list building tools now and also discover Brian Lam’s proven simple 3-step traffic generation system to unleash hordes of targeted traffic and monetize them into pure profits at: Web Site Traffic Wealth System.
March 27, 2008
Converting Traffic
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An opt-in list can be quite crucial to any website. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list, especially a responsive one.
An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Building an opt-in list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get.
Here are the seven secrets to make money using nothing other than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
Brian Lam is an online marketer with experience ranging from affiliate marketing, traffic generation to viral list building. Discover how Brian Lam is going to show you how you can boost your opt-in list by up to 1133% immediately with his proven techniques. Now at Email Marketing Solutions.
March 27, 2008
Converting Traffic
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You have three seconds to capture the attention of your reader. Three seconds. That’s it.
The Internet is a fluid medium that moves quickly. There is so much information that people don’t need to stay on your page. They can probably get their answer on another page. You must have a compelling reason for them to stay. And you must give that reason in the headline.
Most people write bad headlines. It’s not that they don’t understand grammar or the product but that they don’t speak to people “where they live.” You must create interest, desire and receptivity to taking action.
Look at the end result of what your reader wants. If you are selling a drill bit the customer isn’t buying the bit but the hole the bit makes. You are selling the benefits of the products and services not the features. To keep the concepts of features and benefits separate remember that features can be touched while benefits touch feelings and emotions.
Your headline should tap into a fear, anxiety or desire of your customer. People read and act for several very selfish reasons and the top three are fear, desire and pain. If you can stop the pain, alleviate the fear or give them their hearts desire you have them hooked.
The headline must pass the So what? Who cares test. If you can ask “So what?” and not answer with feelings and benefits then your reader won’t get past your headline. Be sure your headline isn’t cute or obscure either. People who are interested in cute are not interested in buying. You have just pre-qualified a non-buying customer!
The headline should mean everything to the customer and nothing to the business, not the reverse. Headlines that speak to the number of years in service or the company’s skill at negotiation have nothing to do with the customer. Click. He’s gone.
There are some basic techniques that you can use to keep your customer at your page and reading. You must first address the customer where he is. Your customer is not as knowledgeable about your product or service as you are. Don’t pretend that he is.
Spell out that you are selling a solution to a problem and how it will fulfill his desire. A golf pro may be teaching concentration, follow-through, better swing and posture while the golfer may be concerned about too many swings to reach the next hole. Your headline should address the golfer and not the golf pro.
Using specific words in the headline will also grab the attention of your reader. The word “secret” is an attention getter. If you can create mystery and intrigue without giving away any answers, the customer will read further to get the answer.
Numbering items in your headline is also an attention grabber. Research has shown that odd numbers are more noticeable than even numbers.
Another technique is to state “How To”… in your headline. Or using a versus headline such as: “Red Vs. Blue” Which Works Better In A Headline?
Your goal is to get your reader to stay past 3 seconds; to read past the headline to the first line of your sales copy.
Read other sales copy. Watch what successful marketers in your niche are doing to grab the attention of their readers. Learn the lingo and incorporate that into good headline writing techniques. You’ll be ahead of your competition in no time!
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com
March 27, 2008
Converting Traffic
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Boosting online profits can seem like rocket science to some people. However, there are 3 main profit boosting tactics that work to consistently increase profits if used correctly.
Tactic #1: THE “SCARE” TACTIC
Yes, it’s possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone? Hmm. . .I don’t see any hands raised. EXACTLY!
Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT. It’s sad, but true. They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think it’s disgusting myself, but like people say, someone has to shovel the shit.
And shovel it they did.
Not only them, how about all the other bastards out there that made money by selling t-shirts, bumper stickers, and all that other useless crap? Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take.
Am I saying take such a devastating event and work it to your advantage? GOOD LORD NO! That IS completely unethical. What I’m saying is that you CAN use the fear factor to make people take action.
Say, for instance, you’re trying to make some money by selling an ebook about how to protect your computer from malicious viruses. Wouldn’t you want it more, if you were selling it to yourself, if you knew what kind of catastrophe could occur to your computer if you ignored such useful information? What if you ran your business from your computer and it went kaput on you? Wouldn’t you want to save yourself thousands of dollars just by spending twenty?
That’s the idea behind this dirty trick. Use your customers fears, ethically of course, and you can generate more profits.
Tactic #2: THE “CCL” TACTIC
Mmm. . .Bet you’re wondering what this one is, huh? Well, CCL in this particular instance stands for Could Care Less. And this tactic is one heck of a doozie!
Take The Rich Jerk for example. This is a classic case of CCL. On his sales page he tells you that he’s better than you are. He’s rich and you aren’t. Basically, he’s a winner and you are a loser. But, for a small fee, he’s willing to share his techniques with you so you can become a winner too.
Aww, how nice of him! Don’t you just feel better already?
He doesn’t stop there though, because after you buy his “better than thou” strategy guide, and if you have any questions, HE WON’T ANSWER YOU. Or worse, he’ll be a jerk. Hey. He gave you “fair warning” in advance though didn’t he? He told you he was a jerk! Ahh. Role playing at it’s finest. The world truly is but a stage.
The point here is that he’s made millions by not caring. He doesn’t care whether you buy his product or not because he knows that someone else will step in to take your place. It worked. He still made the money, and he also created a HUGE buzz about his CCL tactic too. Heck, he’s even got his own “infomercial” now!
You can do the same thing. You don’t have to be that extreme if you don’t want to. Why not try easing into this little trick by letting your customers know that if they decide not to buy your product, then it will be their loss and not yours. Hey, you’ve already got unlimited access to it, so it’s no skin off your nose.
This “jerky” tactic works so well in fact that there are dozens of “spin-off” products springing up every single day. You don’t have to be a total jerk, but acting like you don’t give a damn whether someone buys your product or not can pay off for you.
Tactic#3: THE “NO PRICE” TACTIC
Ever been to a place that sells products without an actual price tag on them? I don’t mean a mistake, but something that purposely doesn’t have a price listed somewhere. It always reminds me of “If You Have To Ask How Much It Costs, Then You Can’t Afford It Anyway”. Not so of all products.
The reality is that if your product generates enough positive interest, then your customers will click the order link just to see how much it costs. And if it’s something that offers just the solution they’re looking for, they’ll pay for it.
This tactic can have either a positive or negative effect, depending on how much your product is going for. If it’s something that is less than your customer thinks it’s worth, they’ll fork over the dough. If not, well, they’ll have to think it over first. Maybe they’ll buy. Maybe they won’t. But at least they’re giving it thought.
Not to worry though. Sometimes it takes more than seven times for a person to actually purchase a product they really want. Leaving the price of your product a mystery can generate enough curiosity to lead to an otherwise fruitless sale.
I recommend use of this dirty trick only if your particular product has a high selling success rate.
These three tactics can become your most valuable conversion asset if you apply them correctly.
Use them ethically and in good form and you will profit for years to come.
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com
March 27, 2008
Converting Traffic
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If you have ever, and I do mean EVER been surfing through the television channels after midnight any day of the week, you’ve seen this sneaky little bugger hard at work inside all those crappy infomercials.
These guys, or gals, really want you to buy a copy of their product. So they’ll sweeten the offer up for you to drive that fact home and straight to your credit card or bank account. After all, they are in the business to “Make Money”, right?
And, if they’ve already piqued your curiosity, see Dirty Tricks Volume I, then they know that you’re interested in what they’re attempting to sell you. So they try and make the deal better on your end.
That’s when they really kick their selling into high gear by offering you some out-of-this-world bonuses worth -insert any dollar amount here- absolutely ‘Free!’ Cue flashing text.
Now I know you’re probably thinking, “Shucks, I’d never fall for that kind of garbage!”. Hmm, how many products “have” you bought from television adds? If you say none, well then congratulations! You are immune to this dirty trick. Way to go! And if you aren’t immune, don’t worry about it. I would bet that almost 98% of people aren’t either.
The really cool thing about this dirty little monster is that it MAKES you want to buy their original product, even if you don’t want or need it, just to get your hands on all those choice freebie gifts they’ll give you. And all for the cost of the original product price.
What a deal!
Yep. That’s what they want you to be thinking. Sure, you may not like or need the product they’re trying to sell you, but all those things you’re getting for free pretty much makes it worth spending 30 bucks.
Plus, even if you only wanted the bonus items, they still sucked you in to buying the original product to get your hands on them.
Internet Marketers use this one religiously too. Don’t let ‘em sneak it past you. Remember last time you signed up for that free report or ebook? And then after you filled out the form you were magically whisked away to a page that let you know you would be receiving an email to confirm you wanted to be included on their list? ‘Cause that’s the only way you could get the freebie?
What else was on there? Did you notice that there was probably either an ad for another product, we in the Internet Marketing world call this an “upsell”, or a special offer that you would only see that one time, again, called a, what else, “one time offer”?
Or how about when another internet marketer releases a new product and one of their affiliates will offer you a special “bonus” if you buy only from them? They will pack those bonuses to the gills with products that you may want, and probably will, even more than the main product that is being sold.
Aha! The light just went on didn’t it?!
If you don’t have something like this set up on your freebie giveaway offers, you had better start. Otherwise, you’re missing out on profits my friend. And a super script that will help you set up these one time offers is, of course, One Time Offer.
I highly recommend using this dirty trick for anyone trying to sell anything. Ever!
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com
March 27, 2008
Converting Traffic
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Today we’re going to be going over 3 over-the-top tactics that help convert more visitors into paying customers than almost any other tactic around.
1. An Offer You CAN’T Refuse
Yeah, this is an old “gangster” style trick. Although you might not think so once I reveal the one word that describes it. What’s the word? Guarantee. But, why did I say it was an old “gangster” style trick? Firstly, did you even bother reading the title?
Second, let’s look at it logically here.
I’d wager you’ve seen at least ONE gangster type movie(I’m a movie fanatic, so just stick with me here, it will make perfect sense once I’m finished explaining.) once in your life. These tough guys are running things for a reason. They don’t take NO for an answer. It’s their way or you’re “swimmin’ with the fishes” my friend.
Now, obviously offering a guarantee isn’t the same as whacking someone, but it will most definitely make your offer much harder to refuse. Your customer will feel more secure in the fact that you are shouldering most, if not all, of the risk by letting them get their money back if they are unsatisfied with your product.
This little dirty trick not only helps you convert more sales, but it also builds credibility in the eyes of your potential customers because you believe in what you are trying to sell them by taking a loss if they don’t.
I also highly recommend this dirty little trick to anyone and everyone who is selling anything online.
2. Getting All “Hyped” Up
This is a super dirty trick. And admitted “hypers” or not, I can almost guarantee you’ll find this type of language slipped in to most sales pages. Now, some Internet Marketers may try and mask this trick by putting a different name on it, but it’s the same thing.
Now, some marketers will simply say that they have unbreakable confidence in their products, and there’s no “hype” in that. Really? I beg to differ. Not that there’s anything at all wrong with having that type of confidence in your product, but let’s call a duck a duck and not a chicken, shall we?
Some more common “hyper” words you may have seen, or be using yourself are:
Incredible
Amazing
Unbeatable
Unbelievable
Controversial
Secret
Hidden
Easy
Fast
And there are plenty of others lying in wait to pounce on you. But these are more of the commonly used hype words. So, why do this dirty trick work so well?
Because these words spark emotion within your potential customers. And dragging out that emotional connection to your product can more often than not close the sale.
A word of caution here though. Don’t try and over-hype your product. That could end in you boiling in a pot of hot water in the form of a law suit. And I’m sure you don’t want to get scarred up with burns now do you?
Use this dirty trick wisely and cautiously. Don’t over do it and try your best to stay true to the reality of what your product can, and can’t do when describing it with “hyped” up words.
3. “Trash” Talking
Have you ever watched a television talk show or professional wrestling? Then you have seen this dirty trick already!
But, here’s how to apply it to your product or business to gain more “buzz”. Find a product that is similar to yours and do some comparison on theirs to yours. Find out what makes yours the better decision for your visitors and exploit the hell out of it!
Another boss way to use this dirty little stinker is to raise your own stink about an experience in where one of your competitors has burned you with one of their products that you personally bought. Work in the angle that this painful event is the reason that made you decide to create your own version of this specific product, but you made it better than this other author’s version.
Don’t be afraid to talk some trash about a person or product to highlight the benefits of your own to get the sale. Do be careful of “slander” issues though. You can hide the details of the specific author or product by calling them Mr. X, or Product Z. You don’t necessarily have to bash your competition to smithereens to get your point across.
Even though sometimes that is fun! Oh, are my devil horns showing?
This dirty trick should also be used sparingly and in context to show your potential customers the benefits of purchasing your product over that of your competitors.
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com
March 26, 2008
Converting Traffic
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Internet Marketing is largely about positioning. And a key part of positioning is building a trusting and reliable relationship with your prospects and customers. This isn’t difficult to do and it helps you move towards that most desirable of states - a marketing edge.
It pays to know as much about your market as you can. Communicate with your market about the ups and downs, advantages and disadvantages, progress and problems associated with it. Do what they do, read what they read, know their likes and dislikes, search and study resources.
Above all, look for answers and innovations. Then find a way to use them in your marketing and advertising. People will always be interested in new and better things and are drawn to those who have them.
This will not only help in positioning yourself as an expert, but also in finding ways to position your products or service as having unique benefits. You do this by finding unsolved needs and thinking up solutions. Being the first at something also affirms you as an expert par excellence.
If you do these things, you and your business will be positioned. You will have the MARKETING EDGE.
Let’s say your market is people who like to fish. What they buy are reels, poles, lure…things they need to fish with. You could tell them the Best Ways To Fish For Salmon, Bass, Trout…The Fine Art Of Fly-Tying…How To Cast For The Best Catch…How To Find The Best Fishing Spots…Cleaning And Cooking Fish In A Snap.
If you sell reels, poles, lure, etc. - then such reports will attract readership from your target market - the people most likely to buy from you.
Chances are if those readers found something useful in your report, then they would be interested in reading more. Give it to them - have them sign up on your list.
That is how positioning works, and the reward is great. Having a list built up of targeted, loyal, and responsive prospects is the very best thing a business can have.
Not only can you tell them how to catch more fish with the least possible effort, but also how your products can help them to do it even more so. Since you are an expert, it’s only natural that you would have the greatest tools and tackle.
There is a special thing about having a list, so treat it special. Consider it for what it will be - the marketing life-blood of your business.
Most businesses, if they keep lists, just have lists of customers who bought from them, and yet do not even send them as much as a Thank You Note or Christmas Card.
The people on your list will have a more connected relationship with you. You are not just a seller to them, and they are not just a customer to you. They will look forward to contact from an expert giving out the latest fishing tips and you will be ready for any questions they might bring you. Your answer will most likely be of interest with your whole list, so share it with all of them.
The more you can make the people feel privileged to be on your list the better. You can give your list exclusive deals, free offers, deep discounts, holiday specials, even the chance to sign-up for a paid subscription service where they get the meanest down and dirty underground secrets of fishing success where the fish don’t stand a chance in Neptune.
This works for any marketing niche you happen to be in, not just fish. Positioning is the very best way to ‘fish’ for prospects in your market. Lure them with the knowledge and service you provide, and soon you have your own stocked pond full of hungry fish that you can catch over and over again.
Positioning is the best plan that any business can implement.
Positioning is putting yourself in the right place in the eyes of your market. You get your market to know you as an expert that can be trusted. You get looked on as a reliable resource for information.
Positioning is easy to do. Just give free information of interest to your market. Your market is the people who would be likely to buy the services or products you offer.
Ivan Kelly managed a Direct Mail business with extensive mailing lists for ten years and has designed and promoted many websites. He also provides quality f’ree courses on key internet marketing subjects. A list of these f’ree courses is available at: http://www.WebStartAdvisor.com/info.html
March 26, 2008
Converting Traffic
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The pathway to improved Conversion Rates (turning your visitors into customers) is
straight forward. It can be boiled down to a few very manageable steps. However most people turn these few manageable steps and turn them into the amazing race.
Reach targeted traffic in a credible fashion. Most surfers are looking for information and solutions. Problem is they usually don’t know exactly who or what can provide it. What do they do? Well, they rely on Search Engines to source possibilities that are worth their effort to visit. It’s through the Search Engines that you need to reach your visitors. This means that the Search Engines link to your site has to be visible and easy to access. Most surfers won’t scroll past the first 10-20 listings on a Search Engine’s search results page. Secondly, the description about your site must be interesting and credible enough to warrant a visit.
Free-For-All Sites are a great example of how not to reach people. For the most part, they have become so seamy and useless that, regardless of what you say, you’re doomed from the start. Your credibility takes a huge hit with Free-For-All Sites. Compare this with how smart and open-minded your visitor feels when she finds you via a Search Engine. She wants to read your information!
Write content that has your potential customer/client’s best interests at heart. Meet their needs. Fulfill their wishes. Provide a solution. In other words, PREsell… rather than sell. I often write about PREselling and so do most of the big guns on the net. PREselling is the key to success in business on the Net as it is in a traditional business. People walk into McDonald’s billions of times because they are already sold about the fact that they want a two all beef patty, special sauce, lettuce cheese, pickles, onions on a sesame seed bun. Well I can write it now I have to try to say it real fast….
Finally, recommend visitors to your income-generating source but only after they come to respect and like you. The key is to develop great content that leads to the click… Valuable Content = Credible Recommendation = Turned ON customer = High Conversions which all equals to another Rich Internet Marketer…. It’s important to not push your visitors to the click, make them want to click through. It makes all the difference if your visitors feel that it’s their idea to give you money and not something that you tricked them into…
David McLauchlan has this outstanding e-book titled “Article Cash Creator”
This ebook is making a lot of people very rich
http://www.article-cash-creator.com/
March 26, 2008
Converting Traffic
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People use the Net as a searching tool. They search for credible high-value information or solutions that can fulfill a wish that they hold dearly or solve a problem that they are experiencing. Surfers, for the most part, do not know who or what can provide this — they just know that they want to find a trustworthy someone or something that can make it happen.
That’s where you come in. You need to clearly show to your visitors that you understand their search for quality answers to their questions… and that you aim to provide exactly that. Your information is key to build trust and credibility. In your visitors’ eyes, you are a knowledgeable expert who cares!
What happens then when a visitor arrives to your site and all that is there is just one big sales site? Put yourself in that visitor’s shoes for a moment. She does not see inspiring, relevant, editorial content — she sees a sales effort. But she was searching for content!
Sorry but its game over for you..
Selling is trying to get the sale. But that’s not your site’s first priority. Its job is to satisfy your visitors’ needs, and then lead them to what you want…money. It’s only at that point that “selling” enters the picture. Most people, as you can well imagine, resist sales efforts. So if your content is heavily pitching something, visitors will resist you rather than embrace you. Add to that resistance, as well, feelings of frustration and annoyance because she didn’t find what she was looking for. She wanted information not a sales pitch!
So having said this pure selling does not work. PREselling, on the other hand, warms up your visitor with high-value information. This gives earns you trust and credibility. Your information fulfills a wish and/or provides a much sought-after solution for him or her. As a result of this positive/beneficial experience, the visitor begins to like and respect you.
Great content encourages your visitor to think about you as a “friend” making a recommendation, rather than a stranger making a sales pitch. And if you create a truly
great content that earns you trust and credibility; you’ll actually become an expert to your visitors because you are sharing your wealth of information. Effective PREselling creates an open-to-buy frame of mind in your visitor and gets the click through to your income-generating source. It’s this “openness” to find out more about you and your business that produces higher Conversion Rates and generates more income for you.
David McLauchlan has this outstanding e-book titled “Article Cash Creator”
This ebook is making a lot of people very rich
http://www.article-cash-creator.com/
March 26, 2008
Converting Traffic
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Anyone starting a Multi-Level Marketing business or any type of home business will need a lead company to provide targeted prospects for your business. One thing you need to ask yourself is how they generate the leads. Good companies will generate potential contacts through a range of methods.
Today, lead generating companies use the internet along with telemarketing, ad campaigns, and direct mail campaigns. They will then use a software program to provide you with business opportunity leads that fit your business.
I personally have been in network marketing business for over 10 years and know how deep the shark infested waters of bad lead companies that over promise and under deliver. There are 7 Myths about mlm email leads and the companies that provide these services that you should be aware of and avoid when choosing a lead company.
Myth 1 “We will give you 50 FREE Leads to try out with no obligation”
Many companies will offer you free leads to try out their service. First, the leads that you get are not very good, responsive, and often more than 72 hours old which means the leads are not “hot but “cold”. Secondly, and more importantly, when you sign up to get the free leads, you just became a lead.
Myth 2 “We generate our own leads”
This is false. 90% of lead companies do not generate their own leads but purchase their own. They in turn resell them to you. These leads have been “turned” so to speak anywhere from 5-10 times. Your response rate will be significantly lower because of this important factor.
Myth 3 “Our leads are Targeted Leads to your home business specialty”
One of the ways to “capture” a lead is to put up what we consider a “pop-up” window on a website that might be asking you if you want more information on a “credit card offer”. Then that company turns to any lead company and sells it. Now if you have a home business and looking for people who are interested in starting a home business, you go to Lead Company A and buy some mlm email leads. You will get leads from people who wanted information on credit card offers, not a home business. Is that targeted? What are your chances of converting a sale? Slim to none.
Myth 4 “Our Leads are 24 Hours old or less and “fresh”.
90% of leads sold are over 24 hours old if that fresh. The reason is modern technology, detailed work, time spent to gather the leads captured, and to upload them to you through an excel spreadsheet or other form of communication takes time. Make sure you read all the details about how the company obtained the mlm email lead in the first place.
Myth 5 “Leads were not offered an incentive”.
Lead companies will tell you this so that you don’t think the lead was offered any payment or free gift for filling out a survey. Most lead companies fail to disclose this. Make sure you do the research and ask questions of the company before you purchase the leads.
Myth 6 “Leads are Company Specific”
Many lead companies indicate to consumers that their mlm email leads are company specific. For example a website has a “popup” window if someone is interested in a earning money part time and they turn around and sell you the leads because they are interested in SFI (Six Figure Marketing) a popular home business opportunity on the internet. Does that mean its company specific? No where does it say that person who filled out the form and became a lead they were interested in that specific company.
Myth 7 “Millions of people are looking for a home business”
There are not millions of people looking for a home business. There are thousands everyday but not millions. If a lead company tells you that….they are stretching the truth just a bit.
Now that you know what NOT to look for: Here is a summary of how to be successful with your mlm email lead:
1. The quality of the lead source is only one factor…important but not the only thing to consider. You as a contributor are just as important. You are the determiner of the real success with any lead source. That’s why peoples experiences can vary so much.
2. Success with leads is mostly about numbers, time, & “your” effort. Sufficient numbers, followed consistently over time (minimum of 3-6 months), & applying a disciplined method of follow-up emails will show results with most any lead source and a very good autoresponder. I use GetResponse to follow up with all of my leads. The best leads in the world are no good if you dont have a quality email series or a reliable autoresponder in place or a to follow up.
3. A quality generic lead source is a good thing (must be pre-qualified, 48 hrs old or less, non-shared, & exclusive to warrant quality label). Company specific leads are even a better option. Generating quality leads yourself is the best way. Doing all 3 in unison is the best campaign you can have to be successful. Everything else is a waste.
In conclusion, using the techniques and advice described above, your mlm email lead campaign can bring the fruits of success, with a good follow-up program in place, a reliable autoresponder, personal perseverance, and avoiding the lead companies that offer more “fluff” and “flash” than real, fresh, responsive leads.
Jeff Casmer is an internet marketing consultant with sales over $25,000,000. For more info on lead generation: MLM Email Leads. Details on best lead source company and how they will help your conversion rate increase by over 50%.
March 26, 2008
Converting Traffic
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There are countless ways to optimize your web site.
The problem is, most marketers are still focused on “optimizing” their site for the search engines… but not for sales.
What good is a top-ten listing for “internet marketing” if 400 visitors come to your web site from the search engines and buy nothing?
Sure, you can build your list. But again, if you’re thinking “I must optimize my site to get a higher listing” instead of putting your highest priority into squeezing the most possible money from each visitor that arrives to your site… you’re wasting your effort.
Even in the case of a list-building name squeeze landing page, you need to put your focus on “optimizing” your page to get the most amount of visitors possible to sign up and get on your list!
Here are five excellent techniques you can deploy right now to begin maximizing your conversions for more and better visitors, leads and sales:
1. Make your visitors feel like they’re dealing with a professional - And no, this doesn’t mean your site has to look like the next Amazon.com… in fact, the more simple, clean and straightforward your site looks and feels, the better your visitor feels. Your site is most often the only impression your visitor gets of you… If your site looks ugly, badly formatted and unprofessional… guess how your visitor feels about you? No fancy graphics are needed. Just keep it clean and clear.
2. Your sales copy will make or break your visitors’ buying decision. Get creative. Some people talk better than they write, and others write better than they talk… so try both. Use a timeless writing method called “freewriting” to get over the creativity-killer known as “Writer’s Block.” Open a blank document or get out a piece of paper and start writing the first thing that comes to mind… even if it’s “I don’t know what to write. I still don’t know what to write… it’s coming soon, but not yet… coming… I’m thinking of… something… ahh… here it comes!”
Believe it. You will absolutely begin writing something and whether or not it makes sense at first - keep writing.
Understand this. Writing is a two-step process. Most people fail to grasp this concept and then give up because they “can’t write.”
The two parts of writing are:
A) The Creative Step
B) The Editorial Step
Don’t overlook this point. It can transform you into a copywriting virtuoso almost overnight if you can get this concept.
Step one, the Creative Step is when you freewrite. Don’t use the backspace key, no matter how bad your judgmental mind wants you to. Just keep writing. Nothing has to be spelled right… nothing has to be in order. Just write and know you’re in the creative process.
Step two, is the Editorial Step. In this step, you go back over the content you’ve just written and you move paragraphs and sentences around to flow better… you use spell-check or a dictionary to get everything spelled correctly and in an acceptable format… this is why you never hit the backspace key while in Step One - because you save it for the second step! Do this and your writing skills will soar.
Another “trick” is to call your best friend on the phone and sell your offer to him or her. Record the call and have it transcribed.
You’ll have the best parts of your copy already written!
Now, go find the last web site you bought from.
Something in that copy made you want whatever they were selling.
And you bought it.
But why?… Study this and you’ll learn the art of compelling people to take action using words alone. This is about the most powerful skill you can ever possess, as it literally gives you the ability to create money from thin-air whenever you want, and wherever you so choose.
Master copywriter Brian Keith-Voiles once mentioned his “secret weapon” technique for writing truly killer copy on demand… Find a master copywriter’s work, take a pen and piece of paper and literally write the entire copy from start to finish on that paper. There’s something that happens kinetically when you do this and you actually begin to feel what the writer was feeling and thinking when he wrote the copy!
Once you’re done, you will feel like you’ve just been through a 13-week intensive course on copywriting mastery… guaranteed.
3. Offer “early-bird” bonuses and special gifts for those who take action before everyone else - You’d be surprised how much faster a product sells when early-bird bonuses are introduced into the equation. Take a few products with Resell Rights or Private Label Rights, write up a single paragraph of compelling copy for them, put a dollar value on them and label them Early-Bird Bonuses…
Offer them to your first xx number of fast-acting customers. After xx have been sold, keep the copy but insert a “SOLD OUT” or “EARLY-BIRD BONUS IS NOW REMOVED!” on the page to let your visitors know you mean business. They’ll take you seriously from that point onward. Buyers love this and you can scope them out quickly just by using this invaluable selling technique.
4. Split-test every action you want to increase - Actions mean number of click-thrus, number of visitors, number of sign ups, number of sales… any “action” you want your visitor to take can easily be increased and if you’re patient, can go as high as you want.
The average online web site sales conversion is just under 1%. That’s less than one out of every 100 visitors buy the product… yikes.
When I write copy, I never get less than 5%-10% sales conversion right out of the box. It’s a skill that took me six years to master, and about 24 hours to learn the right way to do it. It’s psychology on paper… salesmanship in print… it’s persuasion with words alone.
Regardless of what your skill is to write killer copy, you can always make it ten times better if you want. It just takes a little patience and some split-testing software. For the sake of being clear, I’ll give you a simple example…
Did you know Google Adwords has an automatic built in split-testing feature? It’s true. Instead of writing just one ad, write two.
Google’s software automatically rotates both ads evenly and sends the same amount of visitors to each. This is a GREAT way to split-test your classified and Top Sponsor ads to see which gets the best response before you go out and place ads in ezines and newspapers!
5. Here’s a powerful conversion technique to increase sales… limit them. This may sound crazy at first, but you get several advantages you wouldn’t normally have by using this technique…
For instance, you’re selling a digital info-product for $67… think of something you’d like to buy with the money you’re about to make from this promotion… say, it’s a brand new HD enabled big-screen TV. The cost is $1,594. Instead of selling your info-product directly, you sell access to it from a password-protected members area. This could be as simple as a hidden web page on your site.
You do the math and figure you need 24 sales at $67 per sale to buy the TV outright… so, you limit “access” to the info-product and make it available for the first 25 members only. This creates high demand through scarcity. If you give a good reason for limiting access (i.e. because you’re doing this promotion for that big-screen TV) it’ll skyrocket your conversion because you’re giving a reason “why.”
This satisfies the customer and quiets the mind’s critical nature… “why is he selling access to only 25 members?”… because you want a TV!
The greatest thing about limiting access is that you can “re-open” the doors for another promotion anytime you want something else. Your prospects who didn’t buy before see you’re serious, and you’ll get even more sales the next time around…
These conversion techniques are powerful ways to squeeze the maximum amount of money from every visitor you get to your web site. It’s never about quantity, it’s about the quality of each visitor you have now.
Jason Mangrum is a list building expert with over 50,000 responsive members, trained in the art of Hypnotic Writing and known as one of the top marketers in the world. He strongly recommends this web site which achieves an astounding 86% SALES conversion!