March 28, 2008
Copywriting
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When you are trying to learn how to write an effective sales letter in any copywriting training course, you need to first recognize and understand the basics. The basics are crucial in order for the sales letter to flow nicely. I will briefly elaborate on them.
1. The Qualifier
A qualifier is a term to let the reader know to whom this sales letter is intended to. A pre-header if you will. If you did not apply a qualifier into the sales letter there could be a misinterpretation of information. For example, a man looking for ways on how to fish better would not want to read a sales letter on copywriting training.
For example: Attention: All fishing enthusiasts who have always dreamed of finding the perfect lure!
You may have seen this kind of qualifier before and this is what you call a qualifying statement. There is no doubt who this sales letter or web page is for.
2. The Headline
First, adding open and closed inverted commas or a quotation mark somehow appeals more to the eye when a headline is being read. It is almost like the eye-catching sensation when you read a fiction book, where you prefer to know what the character is going to say rather than what the narrator is trying to tell you.
“Think about the quotation mark is a sign of me trying to tell you something and you have no choice but to read it.”
When you’re inventing a headline, create one that packs a hell of a punch. Make the reader stop to read your headline and be in awe of it. The choices of words you use are VERY important. Choose the words that arouse interest in the prospect. In turn, the reader moves on to the next line and eventually the whole sales letter, to see what you’re up to, and that is, promoting the product.
3. The Opener or Lead-In
The opening of a sales letter is like the opening of a conversation with someone. You may start by telling a story to invoke curiosity to make them want to read on and know more. The story could be a fantasy or a problem someone had. Make sure it subtly leads to the product you’re promoting or you might as well write a fairy tale right then and there.
4. The Body Copy
A BIG mistake among first-time copywriters and advertisers is their ability to sell a product’s features but not its benefits. If you sell a product’s features, the prospect will be thinking, “So what if the software is most updated in its technology? I want to know what it can do for me.” Thus, subtly try to make your prospect understand what it is about this product and why they must have it in their life.
Basically you want to answer the burning questions that your prospect has which are.
Who are you? Why should I listen to you? Whats in it for ME?
5. Sub-Headlines
Sub-headlines are a teaser for what’s coming right up in the sales letter. It could be a quote or it could be much like a headline, but with a little less impact.
Adding a subhead can increase the readership in your sales letter and increase the likelihood of closing the sale. When a prospect is reading your copy, and gets to a section that is either boring to them or looks like it is too difficult to keep reading, a good subhead will grab them by the eyeballs and force them to keep reading.
So in essence a good subhead can be somewhat of a headline styled point that pulls your reader down into your copy.
6. Bullets
Bullets basically summarizes up the product’s benefits. It tells the prospect what they will get and how their lives would change if they purchase the product to arouse deeper curiosity. Also, with bullets, it is much easier to read and understand rather than having to read the benefits of the product in a paragraph.
The key point with a bullet is to peak curiosity.
7. Testimonials
People respond easily to that product when they see that it has benefited others. It is human nature on our part, because our conscious mind does not allow us to put our trust in a certain product unless there’s proof big enough for us to trust it.
The beauty of testimonials is that it plays on a powerful force in human consciousness that compels us to believe in or against a decision. That force is the power of social proof.
Further study into human influence and persuasion is required to understand that point further. A good book on this is ‘Influence: The Psychology of Persuasion’ by Dr. Robert Cialdini.
8. Closing
This section of a sales letter is your last chance to prove to the prospect that the product is something worth having. You may state how different this product is, how rare it is on the market and how beneficial the product is to the prospect.
Another tactic to use in the close is the take-away or making the product or service scarce or limited availability. This tactic forces your prospect to think twice about leaving without ordering and a large percentage of them WILL end up buying.
Writing powerful copy is quite simple if only you understand your market and know what their needs, wants and wishes are. All too often people are quick to write a sales letter to close a sale yet never give concerted thought to WHO they are writing to and what they want and need. Research into your market is key but once you know who your market is and what they want, your sales will skyrocket as a result.
Jo Han Mok is a #1 bestselling author and one of the world’s most powerful copywriters. Discover his copywriting training secrets that have generated millions of dollars! Visit his website at http://www.internetmillionairecode.com
March 28, 2008
Writing for the Web
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Copywriting is an art.
It is the art of writing sales related materials such as sales letters, e-mails and advertisements. It uses the direct response or direct marketing technique to persuade the reader to ultimately act upon subscribing or buying products or services.
Have you ever been stumped as to why you feel compelled to buy a certain product when you do not really need it? Ever wondered why you feel that the product is extremely necessary even though it really is as normal as it gets?
If you answered yes to both questions, this is what great advertising can do to you. It makes your brainwaves all react and become vigorous, wired up and active when you hear or read of a certain product and how grand you suddenly think it is. It makes you need that product and you think about it most of the time until you get it.
If there is a great product on the market, but it is not advertised correctly, the response to it will be much lower than expected. Sales will not be soaring for that product as consumers were not aware of its benefits and how it would dramatically improve their lives.
Only through a great sales letter can optimum sales be achieved. I’ve written tons of sales letters in my life and how do you think people have reacted to them? Like brown bears fighting over honey. With that being said, how would you like to be the brains behind a sales letter that forces people to buy?
How would you like to obtain the iron-grip power to influence people and maximize your sales?
The thing is, in this world, copywriters are not born, they’re made. It’s a skill waiting to be perfected only by the right copywriting training. The chance to learn copywriting is simply too valuable to be set aside, as it is considered the heart of every sale.
When you have mastered this skill, you can actually use it to promote your own products or other people’s products on the internet or in the offline world. Studies have shown that through direct response copywriting, sales have increased as much as 63% and that’s a VERY conservative number. Instant sales conversion rates of websites selling physical or digital products have boomed just by adding miraculous power of emotional direct response copywriting.
Copywriting training is beneficial for you if you want to become a top-notch copywriter or if you want to increase the sales of your products. Extremely skilled and experienced copywriters have been known to charge as much as US$15,000 to US$25,000 per sales letter. That goes without saying that copywriting is one of the most highly paid skills in the world.
With the right copywriting training you’ll learn:
* How to properly administer the step-by-step selling techniques used in the best sales copy.
* How to use advanced mind control techniques to stir the prospect’s emotions.
* How to make your customer desperately need your product.
* How to make that customer practically beg to buy your product.
* And much more!
Copywriting is the skill you must master if you’re serious about building and maintaining a great career or business. It truly is the golden opportunity to transform yourself into someone desperately sought after by large organizations or into being your own boss.
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and copywriting training conferences. Visit his website for a simple step-by-step plan to profit online and become the next big internet success story! http://www.InternetMillionaireCode.com
March 28, 2008
Writing for the Web
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A headline captures the attention of the prospect. This in turn, subconsciously asks the prospect to further read on the content of the website. Headlines have the power to tap into your emotions, wants and needs. Mere words have a psychological impact on you. This is because when you see or read something that caters to your desires you tend to act on that desire to sate it. You have no choice but to read on to see how the website is going to help you.
Powerful headlines could increase your website conversion rates to above 73%. Website conversion rates simply means the number of visitors that come to your site who converted into your customers. Headlines, however requires rectification and testing in order for it to perform in its optimum.
In the Marketing Experiment Journals done by www.MarketingExperiments.com on improving website conversion rates through headlines, the headline-”Dental Plans for $8.33 a month. Acceptance Guaranteed.” was the most effective in increasing web conversion rates. It was found out that stating a specific, low priced amount for a product or service with a guarantee succeeded in producing a larger amount of click throughs and lead generation.
In another experiment, is was found out that a benefit-driven headline was very effective because of its means to emphasize on the benefits of a product or service. The headline was-”Say Yes when a client asks you to review FIVE MILLION separate documents.” However when the headline was added with just two words, it became-”Say Yes when a client asks you to review FIVE MILLION separate documents. And smile.”, the headline dismally didn’t perform at all with no clickthroughs and lead generation. This shows that words you use in headlines are extremely crucial in making your headlines perform.
To test out various headlines, you have you have to do the following:
1.A/B Split Testing
It is a test to determine which headine performs better than the other one. You could make use of the same landing page with different headlines and observe which page gets the more clicks or more website conversion rates. You could test them out for about 2-4 weeks, based on your preference. Once you observed the page that has more clicks and conversion rates, you’ve found the headline you should use for your website optimization. Also, take note of the headline your visitors prefered to click on. Was it benefit-driven, emotionally-driven, etc?
2.Pay-Per-Click Search Engines
Using pay-per-click search engines like Google Adwords, you can create ads to test out the different headlines. You should use effective phrases or key phrases that people use to find products or services. After a cerain amount of time, choose the ad that has the most click through rate and website conversion rate and continue to only use that ad to bring visitors to your website. Do bear in mind that the costs of paying for these pay-per-click ads should be covered by the revenue made from the website.
3.Presentation Of The Headline
Test out the presentation of the headline on your website. Make sure that it is easily readible by the prospect and the message is being put across. You might also want to test out the font and color of the headline to see which one works best. Hiring a web designer to align the designs on your website is recommended as well. Colour, size and visibility of headlines have been known to register more psychological aspects into the prospect’s mind.
Using and testing out headlines is a highly recommended procedure to be performed by copywriters. As proven by the headline experiments carried out, mere words, colors and presentation could actually contribute to the impact of a headline. It is all up to you as to how powerful a headline could be.
Jo Han Mok is a #1 bestselling author and one of the world’s most powerful copywriters. Discover the methods he implements in using and testing headlines in his websites that have generated millions of dollars! Visit his website at http://www.internetmillionairecode.com
March 27, 2008
Copywriting
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There is a large variety of home based online businesses available to the right individuals who are interested in participating in them.
This includes the sale of physical, service and electric goods and services including technology based concepts.
You can do a virtually unlimited amount of service, physical and sales businesses merely by working from your own home office.
Be that as it may, there are many reasons why entrepreneur type individuals of all types should consider, if they have a vocation for it, an online home based business opportunity as a freelance writer.
Some people are very surprised to learn that it is there cup of tea while, to be truthful, most find that it is not.
The only way to know is to try. No one knows for sure.
You would have low overhead costs.
A good reason to base your business home online opportunity on freelance writing is that there are low overhead costs involved.
You will most likely only need to pay for your computer equipment and electric power needed to run the equipment but other than that the overhead is almost nonexistent.
What better way to earn money and keep it than having to pay very low overhead costs associated with this business.
A beautiful creative outlet
In addition, making the choice to base your business home online opportunity on freelance writing allows you to have a creative outlet while making money in the process.
You can use your creative talents to earn a living which is a wonderful concept.
Freelance writing provides this option for job seekers to take part in while bringing home a nice paycheck for themselves.
The start up is easy.
You will also find that freelance writing, via online means, is an easy business to initially undertake.
All you really need are the clients to write for and the creative mind to perform the freelance writing.
When you get both of these things, you are well on your way to earning money via freelance writing.
You can make your own schedule
Individuals who choose to use online avenues to pursue a business of freelance writing will find that the daily schedule is quite favorable as well.
One who engages in freelance writing will ultimately be able to make their own hours.
At the same time, while keeping client deadlines in mind. You can choose to write during the day or nighttime, whichever is higher quality, for you.
You would now have the ability to make your own schedule while earning a living in a highly desirable writing career.
You can work for a variety of clients of your own choice. No jerks allowed, unless you wish.
Lastly, one additional reason to base your business home online opportunity on freelance writing is that you can work for a variety of clients all at once.
Since it is done on a freelance basis, the writer, you, has the choice of who they will work for and how often they will do the writing as well.
The flexibility with regard to clients is a great reason to get involved with freelance writing via online means.
Conclusion
These are the more beneficial reasons to base your business home online opportunity on freelance writing.
You will find that you have very low overhead, a creative personal outlet, an easy start up, flexible schedule and the ability to work for whom you want and when you want.
The risk is low and you will not know if this is for you, or not, unless you try it. Now go see if you can make your keyboard pen be mightier than the sword.
James M. Lowe writes original articles about home business opportunities.
March 27, 2008
Copywriting
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About six months ago I read an article similar to this one. I had never even considered becoming a ghostwriter but I figured I would give it a shot. In the past six months I have earned over six thousand dollars off of articles I have written for webmasters alone.
What is a ghostwriter and how can I get started? A ghostwriter is someone who writes articles just like this one and sells them to those interested in publishing them on the net. When you create an article as a ghostwriter you are selling the article itself including all rights to the article to the customer. This means once you have sold the article it is the property of the customer. Getting started is easy. Create a simple sales page that will contain a little about you, a picture, the price per article and a way to contact you, the ghostwriter. Go to paypal and set up an account so you can make money. It is very easy but if you have any trouble just give them a call and they will tell you exactly how to set it up to receive payments through your website. Now use a cheap promotion technique like google adwords to get your sales page out there.
Once you start advertising your sales page, webmasters will start emailing. Just be straight and to the point. Let the Webmaster know exactly how the process will take place and reassure him or her that they are receiving a quality article. Ask the Webmaster for the subject. Once you receive the subject, get online and do a little research on whatever it is. Once you have some knowledge on the subject, write the article with one or two keywords that the Webmaster has provided you. Try to place these keywords in the article about six times per every four hundred words. The ideal number of words per article should be about four hundred.
Once you have completed the article, send the payment link that you have created with paypal to the Webmaster via email. Once you get confirmation that the payment was made, attach the article to an email and send it to the Webmaster.
That is all you have to do to begin making money online by becoming a ghostwriter. If you provide a reliable ghostwriter service by creating quality articles you will be making money online in no time and you will have officially become a ghostwriter.
Joshua Spaulding is an Author and Webmaster providing free training on how to Make Money Online Joshua also owns a quality Article Directory with Free Website Content
March 27, 2008
Copywriting
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One way to write for money online that is highly in demand is to write articles for webmasters. This is one that does not require any special writing skills. If you can write an article like this one you can be successful in this business. Just create a small sales page or announce your service in outsource programs. All you need to do once you receive the order is do a little research on the topic and write an article similar to this one on the subject. You can make anywhere from five dollars to fifty dollars per article doing this.
If you are an experienced ghostwriter you can make money by writing books. If this is your specialty there are many outsource programs out there that you can sign up for and bid on projects. If you win the bid you complete the project and the person will pay you through pay pal or another trusted payment method. The money paid for this type of project will vary but usually proves to be extremely profitable.
One of the best ways to get started is to create a small sales page and advertise on pay per click advertising programs like google adwords. With this type of advertising you create an ad and when someone is searching for a ghostwriter your ad will pop up on the sponsored search area. You only pay when someone clicks on your ad and you control how much you pay per click. If your ad is written well and it gets a lot of click compared to the number of times it shows up you will pay less than what you bid. You can pay as little as fifteen cents per click and have a very successful campaign.
If you prefer another method of advertising your ghostwriter business you have other options. You can join forums that relate to ghostwriters and put your link in the signature block. This way every post you make is a free advertisement for your service. You can start off with one or two good customers and if you do a good job they will refer your ghostwriter service to their friends.
When it comes down to it there are many ways to be successful being a ghostwriter. Taking action is the key, remember you do not have to be experienced or have a special talent in writing in order to profit from this. Create a plan, do a little research and stick with it.
Joshua Spaulding is an Author and Webmaster providing Proven ways to Make Money Online including how to Make Money being a Ghostwriter. Joshua also runs a Quality Article Directory.
March 27, 2008
Copywriting
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Copywriting is a learned skill that, provided you have a reasonable level of intelligence and are prepared to work, almost anyone can learn. That said, almost anyone can learn to play the piano - but they won’t get to Carnegie Hall! It’s a discipline that’s totally different in many ways to, say, fiction writing. Good copywriters are in almost constant demand and, at times, demand outstrips supply. Why? Well, many people want to write - but the majority want to write novels, short stories, poetry and the like. Maybe they see copywriting as not creative enough but believe me, that’s just not true! Good copywriting demands high levels of creativity and an attention to detail that you may be surprised by.
Learing how to be a copywriter does demand time and effort, but that doesn’t mean you have to attend college - there are many how-to books and online courses available that cover the subject of freelance copywriting. So have a look online, go to the bookshop, visit you local library (now there’s a real goldmine of information!). Many people are wary of being a freelance writer and yes, relying on your own skill and confidence can be daunting if you’re not 100% sure of what you know and that you can do a good job. What gets a soldier through a battle? Training and discipline, that’s what. Without it, he’s just a guy in a whole lot of trouble. With it, he stands a fighting chance. Freelancing is the same: arm yourself with skill, and confidence will follow in its wake. The rest is up to you!
Although most copywriting is concerned with advertising products, that’s not always so. In any case, say you were given the contract to write the advertising copy for a new model of Mercedes-Benz, with all the massive investment that is commensurate with such a venture - wouldn’t you consider that a pretty huge feather in your cap? And yet you’re only selling a car, aren’t you? Don’t let anyone ever belittle your skills as a copywriter - you will have earned them, no matter what kind of copy you write.
Like most everything worthwhile, learning the skills of the copywriter take time (unless you’re very talented, of course!). For we ordinary mortals, starting out means learning the basics. Let’s face it, you wouldn’t expect to take a racing car round Indianapolis just after getting your licence, would you? I’m not going to dress it up - it takes grit, dedication and practice. It takes guts. There may well be times when your enthusiasm ebbs to almost nothing. Will you ever get your first commission? Have you really got what it takes? Then the day comes when you’re paid for your skills - believe me, that’s a great day. The hard work has paid off - you’re now a professional. You’re treated as an expert, company CEO’s defer to you in your field (now that really is a good feeling!) and, at the end of the project, you can look at promotional literature, professionally produced on heavy gloss art paper and say - ‘That’s my work!’ It’s hitting a home run in the final of the World Series - it’s holing that last long putt to be the Masters champion, it’s - well, let the moment come and you’ll see what I mean!
Steve Dempster is a writer of copy, articles and fiction. To get started on the copywriting road click here for more advice!
March 27, 2008
Writing for the Web
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When you do any online research about home based businesses, you will likely find thousands of results that tell you that the most successful and easiest business to start from your home is a copywriting business. You can make a great living without ever having to get dressed or leave the privacy of your own home.
Out of all the home businesses that give you the option of solely working from home, such as marketing programs and designing companies, copywriting is still touted to be the best of its kind.
The biggest reason that copywriting has been dubbed the perfect at home business is due to the extremely low startup costs. You really don’t have to have any special talent, just be able to write in good English and grammar, mix in a little creativity, and you are raring to go.
If you have had any previous writing experience at all, you simply just boot up your computer, and go to work. For those who have little to no experience, but are still interested in starting a copywriting business from home, they should check out one of the many online classes available that teach you the writing basics you will need to know in order to get started.
Another benefit of an at home copywriting business is that you have the option of working your day job, and running the business on the side, or just simply depending on your copywriting business for your sole full-time source of income.
Few people are able to just up and quit their job to try and work from home, as they don’t have the capital needed to make ends meet while waiting on the profits to start rolling in. Home copywriting is also taking off with stay at home moms who are interested in contributing to the household income while still staying at home to care for their children, they can work when their schedule allows, and care for the family as needed.
The best of both worlds all in one tidy package, especially since the money made by these moms is extra income, there is no risk involved, and their family won’t starve if it doesn’t work out.
You can start this business no matter how old you are, what gender you are, or what type of physical condition that you are in. If you can write, and are physically able to sit at the computer and type, then you can do this work.
The success of your home copywriting business is not affected by changes in the economy. There will still be work for you, even if unemployment rates rise, and the cost of living and interest rates go up. The better the economy, the more work you will probably get, but no matter how bad it is, you will still have work to keep your business afloat, unlike some other home based businesses out there.
If you want to earn some extra money, for whatever the reason, then you should consider beginning your own at home copywriting business. If you do good work, and become highly sought after, you may be able to produce enough income to be able to stay at home and work fulltime for yourself. Wouldn’t it be nice to tell your boss goodbye, and know that you would still be financially secure?
Vincent Murphy is the Webmaster/Owner of http://www.HomeGrail.com
Home Business Copywriting Ideas To Join His Newsletter All About Making Money Online Send A Blank Email To: homegrail@getresponse.com
March 27, 2008
Writing for the Web
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Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only “big businesses” use press releases. Wrong.
The Internet gives a small business’s website the same visibility as a large corporation’s website and online press releases work the same way. Once an online press release is distributed, it’s out there in cyberspace generating hits and driving traffic to your website for years to come. Just last week I received an e-mail from someone who read a press release I wrote two years ago!
Unlike an offline press release that is distributed directed to journalists at newspapers and other media outlets, the online press release is “evergreen,” it never goes away. A simple keyword search could turn up your press release years later. Compare this to the offline press release that may or not be used by the journalists and then is trashed, never to be seen again.
An online press release also has a worldwide distribution to thousands of media outlets. Popular newswire service PRWeb.com, e-mails “press releases to between 60,000 and 100,000 global contacts points including journalists, analysts, freelance writers, media outlets and newsrooms.”
Along with its large distribution and staying power, an online press release can be even more effective in driving traffic to a website if it is search engine optimized. Here are five tips on how to create a more powerful online press release:
1. Have a newsworthy angle. A press release is not a sales pitch. Provide the media with information that answers the questions of “who, what, where, why and when.” Make it interesting by telling a story that engages the reader
2. Choose the right keywords. What words would someone use to find your business when using Google? Experiment to see which words are most popular. When you type in a phrase in the Google search feature, it now lists the number of times that particular phrase has been searched in the last 30 days. This is a new free service being offered by Google; use it to your advantage.
3. Vary keyword placement. Don’t get so carried away with your keyword phrase that it shows up in every other sentence of the press release. Have a reasonable balance in your writing so that the keyword placement is invisible to the reader. Include the keyword phrase in the first sentence and then two or three more times throughout the press release
4. Use eye catching headlines. Make sure to include the keyword phrase in your headline and at the same time, make the headline interesting. Write the headline after you have completed your press release and it should easily come to you.
5. Use anchor text. Although it will cost you more to place a press release with anchor text, it is well worth the money. Anchor text is the hyperlinked words on a Web page that you click on to take you to another location within the website or to another website. Search engines love anchor text because it tells them what the page is about. It’s a great way to boost your ranking with the search engines, especially Google.
Consider using search engine optimized press releases to publicize your business and drive traffic to your website. It’s simple to get started and hugely rewarding. One of my clients had over 1,400 media outlets pick-up his press release within two weeks after I wrote it. A keyword search found the press release as top ranked on both Google and Yahoo. Needless to say, we are going to continue with monthly search engine optimized press releases.
Michelle Howe, MBA, is an expert in online copywriting and author of the popular book, Turn Browsers into Buyers. Visit her website at http://www.InternetWordMagic.com for the FREE report, “Five Steps to Article Success.”
March 27, 2008
Writing for the Web
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Writing sales copy is a learnable skill. You aren’t writing the next great novel but a short novella that persuades your reader to your desired action. Sales letters are really salesmanship in print. Have you listened to a good salesman before? Not the typical used car type but the smooth salesman who has a quality conversation with you. You have walked out of the store with a new widget and you are convinced it is the smartest purchase you’ve made all year.
This type of salesmanship is learnable and easier since it’s in print. In print you have the opportunity to change your mistakes before publication. However, you don’t have the chance to modify your information based on the reader’s objections.
The first step is to outline and plan your information so that the points flow seamlessly through the letter. In order to do that you have to know where you are going. In a statement, define the objective of your letter, beyond ‘get the customer to buy.’ You want the statement to outline what your want your readers to think, feel and eventually do. Use that statement to guide your reader from the beginning to the final sentence where he will take a specific action.
The second point is to make your copy more conversational and engaging. Most people write copy in a straightforward factual manner producing dull and boring reading. Conversions revolve around emotions and feelings, which is beneficial to the sales page since people buy on emotion and justify by logic or features. People purchase benefits, not features. Features are facts and objects you can touch. Benefits are emotions you can feel and experience.
If your copy is conversational and engaging you’re probably touching the reader emotionally and have a greater chance of conversion. Is it difficult for you to write with passion and animation? You aren’t alone. Most people are much more compelling and passionate when they speak than when they write.
There is a shortcut to use to get the copy started. Remember, copy is nothing more than spoken language in written form. Use a tape recorder and sit down with a friend or business partner. Explain your product; tell them what you want them to know so they’ll purchase your item. Now go back to the computer and transcribe your speech. This transcription can be the basis for your first draft. It will be compelling, passionate, animated and exciting. Try not to tone it down too much!
An important criteria to conversion is how well the letter flows. If your reader gets stuck in the middle of the sale because your points don’t flow and the copy is choppy you’ll find the reader leaves quickly. This is where the objective definition also is essential. Within the objective statement should be 3-5 points, or benefits, you want to discuss.
When you come to the end of one benefit ask a question and leave a “cliffhanger” to encourage the reader to move further into the sales letter. You can use subheads between the points to place emphasis on parts of the benefits. However, you should never give a complete answer in the headline or the majority of the subheads. Although a reader should be able to read all subheads and get the general gist of what your topic is covering you shouldn’t give all the answers in the subheadings.
There is a line between giving too little and too much. Too little information in the subheads and copy and your reader is left feeling motivated without direction. Too much information and the reader wonders how much more could be in the information product? Is there really anymore or was it all left on the table? Give your reader enough information to understand that you are an expert in your field but not enough that the reader now knows just as much as you do.
Write your sales letter with intention and direction. Persuade your reader to take a specific action that you desire. You writing skills will improve and your sales conversions will increase.
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
http://www.SuperFastProfit.com
March 26, 2008
Copywriting
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Every communication you send to customers or prospects should have a clear purpose. Before sitting down to write a sales letter make sure you are clear about the product or service you are offering, the price, any bonus offers, whether there is a time limit, etc
Think from the point of view of the customer. What will make them interested in your product or service? Do not make the letter about you or your company. You will not make sales by telling customers about the latest events in your office or the history of your company’s expansion. The letter should be about the customer, their problems, and how you can solve them.
Headlines are the most important part of a sales letter. Try to come up with at least twenty different headlines and select the best. Generally headlines should be longer than 3 or 4 words, but less than 17 words. Take a look at newspaper headlines and other sales headlines for inspiration. Be specific. If you have a figure of 37% then use it, do not say ‘over 30%’.Do not exaggerate in your headline to get attention. If it cannot be believed readers will not bother to look further.
When you first sit down to write the main body of the letter do not edit it as you write. Just write what you think is the main, important message and do not stop to correct spelling mistakes or grammatical errors. If necessary stare determinedly at the keyboard as you write, or better still turn the monitor off on your PC. If you continually stop to make corrections the words will not flow and the message may become confused. Once your first draft is complete then go through it and make corrections.
Avoid long sentences in your sales letter. You want to make the letter as easy to read as possible. Break the letter up with subheadings that refer to the contents of the next section. Your subheadings should give enough information for someone skimming down the page to understand your offer.
Once you feel your letter is complete put it aside for a while before reading through it again. You may spot mistakes or areas of confusion. If you cannot leave it for a period of time give it to someone to read. Ask them to skim through it to see if they get the main points of the message. If they do they can then read each sentence and give you their impression of the letter.
Mr James started My Business Tips Online in 2006 to provide business advice, etc and write articles about his industry-full article here
March 26, 2008
Copywriting
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If you want to sell more products and services make sure you use these 10 hypnotic sentences in your ad copy.
If you want to keep your visitors attention on your salesletter, then I urge you to read this article — immediately.
If you’re sick and tired because your website isn’t pulling the response that you are expecting, then here’s good news–
Now you can make sure that your website visitors read your ad copy, stay interested in what you’ve to say and thereby increasing the probability of your website making a sale.
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy.
This will help in retaining their attention on your ad copy and keep their interest flowing.
This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
You can add these killer hypnotic sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you’re selling.
SENTENCE 1 - As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life.
SENTENCE 2 - You don’t realize it yet but, in a few short minutes you’ll realize that you can’t put off this vital purchase and then you’ll be yanking out your credit card.
SENTENCE 3 - After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.
SENTENCE 4 - As you’re skimming through this, you’re beginning to think you have nothing to lose and everything to gain by trying out our product.
SENTENCE 5 - As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.
SENTENCE 6 - The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.
SENTENCE 7 - The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.
SENTENCE 8 - You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.
SENTENCE 9 - The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.
SENTENCE 10 - As you’re scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.
Everything you may have heard about increasing your website conversion might be true.
But this article has shown you some killer ways that will keep your website visitors attention focused on your salesletter and thereby making more sales.
There’s never been a better time for you to pump up interest of your website visitors, than it is today!
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March 26, 2008
Writing for the Web
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Imagine; you spend thousands of dollars designing your website and no one comes. Why?
It could be that you forgot about the content or you didn’t invest enough in the message. Good website content delivers the right message in the right way.
Tip #1 -The most important rule to remember is that writing for the web is not like writing for print.
Tip #2 - Brochures contain a tremendous amount of information in a small amount of space. You can’t successfully post the wording from a
brochure on your website - that is too much text.
Tip #3 - As a rule, cut print copy 50 percent before posting it on your website. If all the information is necessary, reformat it. Keep the
content short and simple. People tend to scan websites, seldom reading through long blocks of text.
Tip #4 - Headings are an effective tool in letting people see your message as they scan through your website. To break up copy, consider using subheadings. Make it easy for your visitor to jump around your website and get key information. Additionally, as search engines often use headings to find your page, use keywords.
Tip #5 - Get used to counting words. Headings should be under eight words. Sentences should range from 15 to 20 words and paragraphs from 40 to 70 words.
Tip #6 - Bullets are an excellent way to quickly present information to someone scanning your website. Consider using bulleted information as links to more detailed descriptions, rather than trying to put all the information on one page.
For instance, if you are writing Web content for a restaurant and want to offer potential customers suggestions on dining occasions, you might try:
The Lost in The 60’s Restaurant is a fun place to celebrate:
March 26, 2008
Writing for the Web
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We all have nightmares of high school English teachers.
Improper grammar, bad spelling, and problems with writing a paragraph may just be a few of the problems you had in writing in school.
However, writing for the business world is a little different. Yes, you should still learn how to spell. Use capital letters in the appropriate places, and make your writing look professional.
The rules of grammar can be broken though to make your writing more clear, as well as making your writing more conversational.
Regardless of what type of writing you need to do for your business, these tips will help you write better. They may not help you get an A in English class, but they could help you write better copy and improve your conversion.
1. Write and then edit.
If you’re having trouble getting started, the problem may be that you are trying to write your piece perfectly the first time.
The easiest way to correct writer’s block is to simply say what you have to say. Write it down as it comes to you. Once you’ve written down everything you need to say, set it aside for awhile. Then go back and edit. Do you rewrites after you have written it.
2. Read it out loud.
You can catch up to 70 percent of your grammar and writing mistakes by reading your piece aloud. Check for flow. You’ll get clearer writing by hearing how the piece sounds.
3. Do a good spell check.
If you’re not very good at spelling, you can use your spell check to help you find many spelling mistakes. However, a good spell check won’t catch words that sound alike. If a spell check isn’t enough to help you find all of your errors, find someone who spells well and get him/her to read it and check for mistakes for you.
4. Study good sales materials.
If you don’t have a swipe file, you should keep one. This should include a text document of great headlines you have found, great sales letters, email sales letters, ads, etc.
Include pieces that appeal to you. This can also include the sales materials for things you have bought.
Study these pieces and incorporate what you learn into your own writing. However, don’t copy. Rewrite elements in your own words.
5. Focus on the benefits not the features of your product or service.
What is the most important benefit of your product? This isn’t what a product will do, it is what it will do for the customer.
For example, if you are selling shampoo, perhaps the shampoo gets hair really clean. The major benefit for the customer could be that this shampoo creates shiny, luxurious, and thicker hair that makes him/her look like he/she stepped out of a salon.
When writing for the Internet, think about your reader. Use short words, short paragraphs, and only write your piece as long as it needs to be to explain your offer. Readers online read 25 percent slower than when they are reading in print.
You’ll get a better sales piece, and your reader is more likely to respond to your offer.
Jinger Jarrett is the “Internet Marketing for Free” lady. She will show you how to use free techniques to market your business. Get thousands of dollars in free internet marketing stuff when you Visit her blog at Internet Marketing for Free.
March 26, 2008
Writing for the Web
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Persistence is the royal road to success.
If you have this one quality, you will succeed in anything.
Lack it, and you will be a failure in life.
Persistence is to success what carbon is to steel, an essential ingredient.
In any endeavor, you will meet adversity after adversity, within and without, and unless you persist through them all, you will not be able to refine your raw understanding of something into the sophisticated knowledge that you need to succeed.
We learn from our mistakes.
They are a feedback loop, a necessary evolutionary process.
It’s always exciting to start a new project-build a business, shape a better body, embark on a fascinating relationship-but sooner or later, you will come up against something that you don’t know how to handle, something beyond your current range of knowledge, something outside your skill level.
Most people at this point, quit.
Yet this virgin country is exactly what needs to be conquered.
At the very beginning, you have to make a commitment to persist and to see your adventure through to completion.
And sometimes you will fail completely, and you can’t persist on a certain project; but, you have to get up, wipe the dust off your clothes, and try another project. And if that fails try another one, and if that fails try another one.
This is how people become millionaires, famous scholars, brilliant scientists, fabulous artists, and great leaders. They fail their way to success.
Life is difficult. It is not easy for anyone. Yet some people appear to have a life of tremendous success and achievement, doing and having things that others can only dream of. These are the people who have passed the persistence test.
Evolution itself is the evidence of persistence.
Even if your whole life has been a miserable failure, begin now anew.
Choose something that you really want to do. Make a commitment to see it to completion. Then begin, and don’t stop until you get it.
Saleem Rana is a psychotherapist in Denver, Colorado. If you’re up to the challenge and want to create the kind of freedom and lifestyle you truly deserve - starting now - then get his free book from
http://theempoweredsoul.com/enter.html
March 26, 2008
Writing for the Web
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The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.
An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.
You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.
One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.
Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.
A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.
There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.
You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.
You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.
You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.
Dwayne Garrett is the author of several eBooks and popular software applications, he also offers a FREE Internet Blog that will help
you to make sense of doing business on the Internet over at http://www.dwaynegarrett.com